Create online ads for Instagram LinkedIn and Google and a Script for video.
(These are spec ads and not directly associated with the brands mentioned below.)
Customer Persona for Toothsi -
| Background | Marketing Manager , Lives alone. |
|---|---|
| Demographics | Tier 1 and 2 Cities, Male - Age 25 - 32 years old, Speaks Hindi and English , 10 - 12 LPA |
| Interests | Travelling , backpacking , reading. |
| Other relevant traits. | Young |
| Favorite social networks | Facebook and Instagram , Twitter , YouTube |
| Their least favorite social networks | Linked In , Moj |
| Buying behavior | Online buying , Fast delivery |
| Spending power | 3-4 k per month |
| Decision makers | Yes |
| Challenges / Painpoints | Unaligned teeth |
| Goals / Motivations | Exploring new places / get married in a year. |
| How the brand service or product can help? | By providing invisible aligners and whiten teeth. |
| Purchasing barrier | Not interested in online buying related products and services. |
| Preferred content types | Static posts and Videos. |
The tone of Voice of Toothsi -
Toothsi is a brand that specializes in making tooth aligners, that help with teeth straightening, reducing teeth gaps, and challenging over-bite and under-bite issues for their customers.
They revolutionized metal braces by bringing transparent tooth aligners in the market.
Copy for Static Instagram Ad for Toothsie -